Lisboa Diary

A Weekender wandering through the streets of Lisbon in search of an authentic escape. Overlooking the Atlantic, the Portuguese capital, rich in traditions and vibrancy, serves as the backdrop for the Spring/Summer 2025 advertising campaign.
desktop 00
Current Time 0:00
Duration 0:30
Loaded: 0%
Stream Type LIVE
Remaining Time 0:30
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected
    • en (Main), selected

    content.imgTitle_img
    Current Time 0:00
    Duration 0:00
    Loaded: 0%
    Stream Type LIVE
    Remaining Time 0:00
     
    1x
      • Chapters
      • descriptions off, selected
      • captions off, selected
        new arrival RUBIERA trousers and denim BELBO new arrival SALITA trousers and denim MEDINA

        _img
        Current Time 0:00
        Duration 0:00
        Loaded: 0%
        Stream Type LIVE
        Remaining Time 0:00
         
        1x
          • Chapters
          • descriptions off, selected
          • captions off, selected

            Against bright blue skies and vivid tiles, the new Weekend Max Mara essentials and icons, such as the trench coat and Pasticcino bag, shine with a relaxed and versatile elegance.
            _img

            _img

            Off the beaten Weekend in Lisboa

            For SS25, you’re invited to embark on a journey of effortless elegance and venture off-the-beaten path in search of a new city’s history, beauty and authenticity.
            Discover our travel tips
            1 / 6

            content.imgTitle_img
            Current Time 0:00
            Duration 0:00
            Loaded: 0%
            Stream Type LIVE
            Remaining Time 0:00
             
            1x
              • Chapters
              • descriptions off, selected
              • captions off, selected
                jackets and blazers ANGEL new arrival RUBIERA new arrival CANASTA

                _img
                Current Time 0:00
                Duration 0:00
                Loaded: 0%
                Stream Type LIVE
                Remaining Time 0:00
                 
                1x
                  • Chapters
                  • descriptions off, selected
                  • captions off, selected

                    Shop the looks